Magazines, Newsletters & More

A magazine is written for a general audience, whereas newsletters are written for a group of people with a common interest and are a great way of keeping customers informed about what's happening an organization.

 

A well-designed newsletter will draw readers into reading its content. Newsletter design elements include the nameplate, masthead, headlines, departments, charts and graphs, art, photographs and color. All of these elements work together to give a newsletter a distinctive and unified look making it an easier read.

 

Studies show that readers get more involved with well designed printed newsletters than those landing in their e-mail inbox. With so many messages to sort through, an electronic newsletter gets about 15 seconds of the reader's attention.