Choosing the Right Airtime Schedule

TV networks sell ads based on demographics allowing you to narrow your advertising to only your best customers or clients.

A properly built schedule narrows your demographics and geographic area resulting in better allocation of your budget to reach potential customers as often as affordable. Cable captures 65% of all television viewing in the United States with the average viewer watching 4.5 hours each day. By placing your commercial on cable, your ad can be aired in a small area ... a single neighborhood while appearing on the same networks as major brands. You can maximize your budget by advertising in just the areas you service by targeting a single area or creating customized ads for different markets.

Target your customers more precisely through "niche" advertising. You can put your business on individual channels like Lifetime, The Discovery Channel and ESPN to reach specific customers who may be interested in the products or services you're selling. Example: sporting goods stores can advertise on ESPN in homes within ten miles of their store.