Good logo design is more than placing text next to a graphic image; it often contains a unique element that provides the logo with a special meaning or message.
Daily we see logos for all types of businesses some of which are unique and quite memorable. But have you taken a closer look to see what they mean? Often a logo contains some message hidden in the design.
We've posted a handful of logos which are easily recognizable and each of them contains a hidden message. Examine a logo to see if you can identify the message, then hover over the logo to see if you got it right.
The Amazon logo is a simple logo. Have you noticed that the arrow looks like a smile? It also represents that they sell everything from A to Z.
Aaah, Le Tour de France ... Can you see the biker in the logo? The "O' with a dot in the center and the orange circle and 'U' form the bike, and the cyclist is the letter 'R' and the dot to the right.
Chips and dips lovers – this is for you. Can you see the fiesta happening in the Tostitos logo? The 2 'T's are people and between them is a chip. The dot of the 'i' is a bowl of salsa. Quite clever and fun!
Years ago the peacock was easily noticed in the NBC logo. This logo has the bird hidden in the symbols of feathers ... in case you missed it, the peacock is white.
Can you find the 31 flavors for which Baskin Robbins is famous? Look at the BR ... 31 is in pink!
Do you see the arrow representing speed and precision in the FedEx logo? Look between the 'E' and the 'x'. The white space is the arrow.
