Top 3 Useful Facebook UpdatesPromote Local Business

Facebook continues to bring new updates to its users for a better social experience and to benefit advertisers. Recently, Facebook rolled out some really interesting and useful updates.

1. Video-Format Cover Images

Facebook released an amazing update to help businesses catch the attention of users with video-format cover images. The update has been rolled out worldwide.

Steps to Create Cover Video:

  • The cover video should be no more than 90 seconds and no less than 20 seconds.

  • The crop size of the video should be 820 pixels by 462 pixels.

  • It should auto-play and auto-loop.

  • It is simple to upload a cover video; it's the same as uploading cover photos.

2. Control Who Can See Your Posts with Audience Optimization

You can optimize your viewer’s list by using the audience optimization tool. You can select your preferred audience for who can view your posts as well as block certain viewers from viewing your posts.

To reach out to your target audience, select the interest, business and industry that's relevant to your post. Audience optimization automatically gets activated when your page crosses more than 5,000 likes but, if you have fewer likes you will need tomanually activate the tool.

Steps to Activate the Tool:

  • Go to “Settings” in the top right corner of the Facebook page and click on “General.”.

  • In the “General” tab you will see the option for “Audience Optimization for Post”

  • Click on “Edit” and check the box to activate the tool.

  • Now, save the changes by clicking on the Save button.

3. Question New Members of Your Facebook Group to Make Sure They are a Good Fit

There is some good news for the admins of Facebook groups. The admin can post up to three questions for the users to answer who want to join your group. Answers will help the admin to identify potential members of the group and ensure they are not spammers, are genuine and a correct fit for the group.

NOTE: Only the admin and the moderator can see the questions and answers and answers will not be posted to the group.
This update will be a big help to the people who are managing a popular business group. With this update, you will also get an opportunity to know the members' interests and expectations enabling you to discuss matters in which they are interested.