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Does your business need Google My Business?

Promote Local BusinessThe answer is YES, no matter the size of your business or how many locations. Your potential clients use Google to find business hours, directions, client reviews, and contact phone numbers.

Google My Business (GMB) is the master dashboard for Google Plus, Google Maps and Google knowledge Graph Cards. When people search for your business or businesses like yours on Google Search and Maps your business will appear in the results. And, when you verify your information with Google My Business it will be twice as likely to be considered reputable by consumers.

Using the GMB dashboard, you’ll be able to manage everything associated with your account, including your business name, address, and phone number (NAP). NAP is what’s visible in search results, so it’s imperative you keep it up to date. You should also check your directory listings across the web to make sure that your NAP is accurate (the information in every listing) so there's no confusion. Having outdated business information can have a negative impact on your business.

Here’s the link to get started: https://www.google.com/business/


The Google My Business Website Builder

According to Google, almost 60% of small business owners don’t have a website because they think it’s too complex, too expensive or way too time consuming to build and maintain. To help businesses without a website, Google launched a new platform within GMB (Google My Business) that lets business owners create a web page within minutes.

Google is offering a FREE web page. However, it isn't for those who need to more effectively market their business. It’s just a very basic web page, where one can list their business name, tagline, a few images, about us, contact information, hours and directions.

Here’s an example - http://indonesiahandicraftsupplier.business.site. It won't be easy to impress potential clients or generate trust with this website.

 

If there is a verified listing in Google My Business (GMB), the data for hours, driving directions and business name as well as photos will be automatically inserted into the web page with little option to edit page layout. Any changes to Google My Business will automatically update the web page.

WARNING: If you publish the GMB page as a website, the Google/Map results' website link will take a visitor to the single page site instead of your multi-page website containing more information, shopping cart, calls-to-action, etc.  

We feel the GMB page should not be a replacement for a multi-page website loaded with relevant content, but it can be an option for a business that only has a social media presence and wants more exposure in local search. It's much the same as why Facebook shouldn't serve as your website.

Although you can buy a customized domain from Google – it’s not much better than using 'companyname.business.site' since it won’t clearly show the brand or keywords in the domain name. (e.g. indonesiahandicraftsupplier.business.site) The GMB web page also won't include a number of the obvious benefits such as social sharing buttons, structured data, control over title tags and meta-descriptions (part of SEO), lead generators, and call to action buttons. In addition, if a user clicks on your uploaded image, he will be redirected to Google Photos, an instant interest in information killer causing the visitor to move-on.

At the time we wrote this article, we did not find indonesia handicraft suppllier listed in Google search results.

The GMB single web page might be of value to businesses in developing countries but it isn’t clear what value it will provide in the U.S. where websites are the norm and can be built as a very effective marketing/sales machine.

Remember, your website is an investment in your company's success.