Inbound Marketing Builds Business
What is Inbound Marketing?
It's the method of getting prospects to your website via blogs, website content, social media, photos and videos. And it's more economical than Outbound Marketing.
Outbound Marketing or Traditional Marketing is pushing your message through print (direct mail), TV, radio, and signage (billboards). Often these messages are ignored.
Because of the internet and the public being bombarded with messages and tuning them out, marketing is moving to inbound ... pulling propsects to your site ... to your business. Shoppers searching for information, products, and services are using the internet to gather info, read reviews, chat with friends and family via social media channels as a part of making a decision to talk to sales ... make a purchase. The Inbound Marketing strategy should include a way to attract, convert, close and delight customers.
Interested in learning more about Inbound Marketing?
Get the Fundamentals of Inbound Marketing.