Mobile Advertising ... a Smart Move in Southern MD
Fleet Graphics turn your vehicles into mobile billboards helping you to expand the reach, frequency and impact of your advertising campaign and grow your business, large or small.
The Power to Reach
Think about this: A single intra-city truck with graphics can generate up to 16 million visual impressions in a year. Study after study ranks mobile media as the most cost-effective and influential advertising media available.
The Power to Impress
How influential is mobile advertising? Here's what RYP & Becker Group found in a recent study:
• 97 percent of survey participants recalled the ad on the truck
• 98 percent thought the ads created a positive image of the advertiser
• 96 percent thought fleet graphics had more impact than billboards
The Power to Target
So how do you calculate the number of advertising impressions? Usually estimates of fleet advertising impressions are calculated by taking the number of miles driven per truck, per day, and by the type of road. Imagine adding demographics as a dimension.
What do you get? Widely improved measurement capabilities, proof of performance and the ability to target your campaign. (GPS technology required to track vehicles.)
Here's a mobile ad we created for Tri-County Aire. Watch for the ads on STS buses moving around Southern Maryland. (driver's side and rear panels).