What is mobile-based location marketing?
Google is working on auto-completing "near me" searches for both mobile device and desktop searches. Google's term "micro-moments" is intent-driven moments of decision-making events during a consumer's journey. The search could be for things to do, places to go or things to buy. Often these searches are intended for places nearby ... local.
We recently searched Google for "used cars" and the results included local used car dealers. A search for "Mexican food" resulted in a list of local Mexican food restaurants. We had the same local results show for searches for church, high school, and grocery store. However in the case of the grocery store results, there are several local grocery stores (within a few miles instead of 20+ miles) that didn't show. Is this result due to Google's "near me" still being developed or, is it due to the websites of these establishments needing optimization?