Southern Maryland Digital Marketing

Some still refer to it as Internet Marketing but it's all about getting found online, generating leads and turning them into customers. It's the process of building and maintaining customer relationships through online activities. People are using the internet more than ever to socialize, conduct business, purchase goods and services, search for information and be entertained.

Why Digital Marketing is Better than Traditional Marketing

• The consumer is in control ... he isn't interrupted by ads

• It's convenient

• Increases satisfaction 

• Shortens sales cycle

• Reduces cost of sales

• Builds brands and brand loyalty 

• Gets targeted results

• It's measurable

• And, it's more cost effective

Digital Marketing Objectives that Can Help Your Business

• Reach the right audience

• Engage with your audience (get their attention with video or an infographic)

• Deliver content that motivates a visitor to take action

• Provide better control of campaign costs

• Improve return on investment

Components of Digital Marketing

• User-friendly website design across all devices

• Search Engine Optimization of websites

• Location Marketing 

• Pay Per Click Ad Campaigns

• Social Media 

• Banner ads

• Affiliate marketing

• Email marketing

• Content marketing

• Online reputation management 

• Video: on your website, in social media and live streaming 

DIY Digital Marketing Tips

1. Focus & Consistency.

Focus:  Don't rush to set up a lot of social media accounts, contribute to blogs, SEO, or run pay-per-click campaigns. Launching several campaigns at once can be overwhelming and might be difficult to identify which marketing campaigns are successful.  

Consistency: Consistently being present on social media will build a following. Frequently posting on your blog could build a loyal customer base and turn new, cold prospects into buyers. Being consistent in SEO means that you’ll save money in the long run instead of relying too much on paid advertising.

2. Your Place in Social Media.  Take time to find what social media channels fit your business. For example: Facebook is the most popular with 1.9 billion users each month, 83% of which are female. Facebook is the best place to reach Millennials and Generation X (ages 18-49). And, 75% of users spend 20 minutes or more on Facebook every day. 

If you have set-up and are marketing on several social media platforms, check to see how many interactions or engagements (shares and likes)  you have received. Don't waste time on a platform if your audience isn’t there! 

3.  Influencer Marketing  (fairly new) means that instead of marketing to your target audience directly, you pay or inspire influential people in your niche to get the word out about you.  When it comes to social media users, influencers are basically the strongest referrals that your business can get.

4. Email List . An email list is probably one of the most valuable and responsive assets you can have. CRM software company Hatchbuck found that customers who purchase products through email spend 138% more!  And according to QuickSprout, email subscribers are 3x more likely to share content on social media!

5. Follow the 80-20 Rule. 80% of your content should communicate VALUE and 20% of should focus on promotions. Valuable content is unique, fresh, timely, relevant, and solves real problems for your target audience.

Your success will come from 20% of your efforts, but that other 80% is necessary to drive it!

6. Search Engine Optimization (SEO) .  SEO is still the best way to drive FREE traffic to your website. Getting immediate traffic from search optimization rarely happens. It takes a concentrated effort over time to move up in rankings. If you're looking for immediate traffic to your website, consider running a PPC ad campaign. 

7. When to use Paid Advertising .  Relying on PPC, isn't a sustainable digital marketing method. More traffic doesn't always result in more sales. It could result in getting more cold prospects and no sales. Paying for each click can get expensive if you aren’t getting conversions from those clicks. Here's what your campaign should include:

    •  a relevant and compelling offer (e.g. discounts or FREE eBook)

    •  great website content

    •  targeted pay-per-click ads to get people to your site

    •  custom landing page relating to the ad

8. User Experience (UX) Enhancement. Enhancing UX includes site content, communication channels used, intuitive user interface (UI), website load speed, intuitive menu navigation, simple tone for content, and a chatbot to assist in communication with your visitors. 

What services does Oasis Grafx offer for Digital Marketing?

We offer a range of services in terms of Internet Marketing and advertising, including user-friendly responsive website, Search Engine Optimization, Social Media Management, Banner Ads, Content Marketing, and Video Marketing on websites and social media platforms.

Our Google Local SEO service approach goes beyond basic visibility; We aim to establish your business as an authority in your field, compelling potential customers to choose your services, regardless of price. Our comprehensive strategy includes leveraging Local SEO to enhance search engine presence and employing targeted Facebook Ads and Google Adwords campaigns to drive demand and fulfill existing market needs. Our experience and willingness to innovate ensure that we not only meet but exceed the specific marketing needs of our clients, making their phone ring more often with promising leads."

Our initial contact with potential customers is via a strategy call. The next contact is via a face-to-face meeting. We will come to your office or we often arrange meetings at convenient public spots such as the Starbucks in Prince Frederick or Lusby, Panera's in California or Prince Frederick, or even over lunch in the Prince Frederick/California/Lexington Park area.

Are you ready to improve your web presence and get more customers with digital marketing?