How many pages should a website have?

Multiple website mockups on a computer screen, showcasing various layouts with people, text, and graphics.

The ideal number of pages for a website is not a one-size-fits-all answer, as it depends on several key factors, including your business type, industry, goals, and target audience. However, there are some general guidelines and best practices to consider.


General Guidelines


  • For most websites: A good benchmark is to aim for 12 to 30 pages. This range allows for a solid foundation of content without overwhelming visitors.


  • For small businesses: A website with 5 to 15 pages can be sufficient. This typically includes essential pages like a homepage, "About Us," services or products, contact page, and legal pages.


  • For eCommerce websites: The page count can be significantly higher, often 30 or more, due to the need for individual product and category pages. Some large online retailers may have hundreds or even thousands of pages.


Core Pages Every Website Should Have

Regardless of the total number of pages, most business websites should include the following core pages:

  • Homepage: The main entry point and navigation hub for your site. It should make a strong first impression and guide users to other key sections.


  • About Us: Builds trust and provides a personal connection with your audience by sharing your company's story, mission, and values.


  • Services or Products: Details your offerings. If you have many services or products, it's best to create a separate page for each to avoid a long, overwhelming list.


  • Contact Us: Provides essential information for communication, such as a phone number, email address, physical address, and a contact form.


  • Blog or News Page: A crucial component for generating new content, improving SEO, and establishing your business as an authority in your field. Each new blog post adds a new, valuable page to your site.


  • Legal Pages: Pages for your Privacy Policy and Terms of Service are essential for legal compliance and building user trust.


Factors That Influence Page Count

  • Business Type and Industry: A local restaurant may only need a few pages (Home, Menu, Location, Contact), while a large corporation or educational institution may require hundreds of pages to cover its many departments and resources.

  • Content Strategy and SEO Goals: Having more pages with high-quality, unique content can improve your search engine rankings and increase organic traffic. Search engines reward comprehensive content that answers user intent.


  • User Experience (UX): The number of pages should serve the user. It is better to have a few well-crafted, valuable pages than many with thin, unhelpful content. A clear, logical site structure is more important than the total page count.


  • Future Growth: It's a good practice to start with a solid foundation of pages and then add more over time as your business and content grow. You don't need to launch with every possible page, but you should have a plan for future expansion.


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