What is Dynamic Website Personalization?

Even though it may sound a bit complex, it’s all about creating a website experience that directly relates to a visitor’s unique situation. By adding personalization to a page, we can change the messaging and content based on things like time of day, number of previous visits to the site, visitor’s physical location, device type, and more.
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Personalization Gives You a Competitive Edge
With personalization, you can push highly relevant products and offers front and center.
  • Boost conversions among site visitors that are on your site
  • Give yourself an edge with highly relevant offers
  • Make sales and promotions more dynamic and engaging

Why Personalization Matters

  • Site visitors have short attention spans 
  • Attracting their attention quickly is important 
  • Visitors want the information they are looking for right away
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As the number of connected devices to the internet grows, the length of customer attention spans shorten. Today's consumer expects the information they require within just a few clicks and are not willing to continue searching. Dynamic website personalization addresses this by putting the most relevant content front and center for visitors. 
Personalization enables you to extend your excellent customer service beyond your brick-and-mortar store. You know what your customers need and address each one differently. Now your website can do the same. Did you know?
  • 94% of companies report an uplift in conversion rates after implementing personalization. (Redeye, 2017)
  • 78% of consumers say personally relevant content increases their purchase intent. (OneSpot 2016)
  • 44% of consumers are more likely to purchase again if their online shopping experience is personalized. (Econsultancy 2018)
  • Personalized calls-to-action convert 202% better than default versions. (Hubspot 2018)
No longer is dynamic website personalization reserved for giant companies with huge budgets and vast resources, like Amazon. Adding dynamic personalization to your website will set your business apart from the local competition and give you an edge when potential customers are searching for a product or service like yours.
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Site Personalization Works


  • 80% of people say they are more likely to do business with companies that offer personalized experiences.  (1)

  • 94% of companies report an uplift in conversion rates after implementing personalization. (RedEye 2017)  (4)

 

  • 59% of companies plan to use personalization (but aren’t using it yet!).  (2)

 

  • Personalized Calls-to-Action (CTAs) perform 202% better than other CTAs. (3)


  • 78% of consumers say personally relevant content increases their purchase intent. (OneSpot 2016)  (5)

 

1. Epsilon 2018   2. Econsultancy 2017   3. Hubspot 2018   
4. Redeye 2017.  5. OneSpot 2016


Ready to Skyrocket Your ROI?

We’ll work with you to create a comprehensive personalization strategy to maximize conversions including:
  • Tracking personalization successes.
  • Revising and optimizing as needed.

READY TO GET STARTED?
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