Need help with your online presence? Call 301-481-9979
Search Engine Optimization (SEO)
SEO for Calvert, Charles, St. Mary's
& Anne Arundel County, MD
In today's digital age, having a strong online presence is crucial for businesses looking to stand out in a competitive market. With the majority of consumers turning to search engines like Google to find products and services, businesses need to ensure that their websites are easily discoverable. This is where search engine optimization (SEO) comes into play, and Oasis Grafx is here to help businesses in Maryland unlock their online potential.
How visible is your business online?
Have you searched for your website and couldn't find it listed on page one? A search engine's mission is to deliver links to quality content relevant to a search query. If your website isn't showing on page one, it could be due to a number of things including lack of quality content, not mobile-friendly, page load speed, bad or missing tagging, internal and external links, etc.
We can help you get to page 1.
Oasis Grafx performs basic search engine optimization (SEO) for every website we design. SEO is a vital part of the design process and should be on-going as search engines constantly change the method in which sites are ranked and users are changing how they search. It's our job to stay current with changes and to monitor your site's ranking and perform optimization where needed.
Local/Mobile Search Optimization for Southern Maryland Businesses
Every day, millions of consumers use mobile devices to find the best local businesses in their area. Because they're using mobile devices more than the desktop, your website must be mobile-friendly and optimized for local search. Did you know the first organic listing in mobile still gets
73% more clicks than the first and second sponsored listings (ads) combined? And most mobile visitors will click on the top four organic listings because they don't always scroll below the top 4 listings.
Optimizing for User Intent – Organic or Ads
What is User Intent? It falls into three main categories.
Navigational – The user is trying to get to a certain site. (e.g. Facebook, bank, restaurant, home builder)
Informational – The user is looking for information on topics, local businesses, products or services. (e.g. signs of pneumonia, single-family home prices in Annapolis, 10 best U.S. smartphones, best auto resell value, etc.)
Transactional – The user is ready to buy or to complete a call-to-action. (e.g. subscribe to Washington Post, get a FREE home renovation estimate, get smartphone prices, etc.)
So, it's more than using keywords; it's conversational whether the searcher is using voice search or typing a query in the search bar. Failing to consider the intent of searches in pay per click (PPC) could result in quickly spending the daily campaign budget. If users are performing informational or navigational searches and they click on ads without the intent of purchasing anything, the advertiser is still charged for those clicks, resulting in wasted traffic spend with little chance of conversion.
However, using high-converting commercial intent keywords can provide several advantages to advertisers. Example: the searcher is clearly indicating their intent to make a purchase by including high-converting intent keywords in their search query.
Whether you need SEO for organic listings or pay per click campaigns, we will work with you to learn more about your business, your customers and then create buyer personas which help to identify areas where quality content is needed. Through multi-channel research, we focus on delivering content that can answer user intent queries resulting in a strong chance of converting them to customers.
Social Media
Social Media plays an important role in building brand awareness and search engines look to see that a company is involved in social media. Being social will help to boost your online ranking. Who makes up your audience and their interests directly determines your ability to sell to them. If you want success using social media, you'll need to identify what specific topics would be best to post. Many businesses don't have the time or realize the importance of maintaining their social presence. If you find you don't have the time to set up or manage your social network, we can get you started and keep you connected. We'll evaluate, plan, design, and manage your social media freeing up time for you to manage your business.
Businesses located in Maryland who are interested in SEO and website design services can reach Oasis Grafx by calling 301-481-9979. We serve a broad area including Calvert, St. Mary's, Charles, Prince George's, and Anne Arundel counties. We specialize in enhancing Google rankings and transforming websites into effective sales tools.
Ready to get started?