Video, a Digital Marketing Strategy

Online video has become a top digital marketing strategy. Video has proved to be a powerful way to communicate your brand's story, explain what you offer, and build relationships with your customers and prospects. Videos are popular in blogs, description of a product before an eCommerce checkout, training, and more.

5 Tips for Video Marketing Success

1. Focus On the Story
Just as in writing content, you should focus on the consumers' needs, their pain points. Whether it's a product or service, concentrate on the value you provide.

Don't forget to place a strategic call to action at the end of the video.

2. Keep it Short and to the Point
Video experts recommend keeping your video short and to the point. Did you know 20% of video viewers click away from a video within the first 10 seconds? Get straight to the point and meet expectations within the first 5 to 10 seconds of the video.

Grab your audience's attention with questions and teasers. Pull them into the video by communicating value at the beginning answering the question of "why should I watch this?"

3. Lighten Up. Try Not to Bore!
Don't make it a boring sales video. Add humor. Audiences want to laugh and feel informed so make your video fun and informative.

Be creative and take risks. Think your audience can’t handle humor? Even in boring industries, injecting humor can be a great way to connect with your audience. Humor works best at the top of the funnel ... as the consumer progresses through the buyer's journey, then move to more serious content.
 
4.  Optimize Your Videos for Search
Optimizing your videos with tags, descriptions, video site maps and allowing it to be embedded can drive traffic to your business.  

5. Educate Your Audience; Prove Yourself
Educating your audience is one of the most powerful methods you can use in video marketing. Teaching your customers how to use your product or service via providing tips or through webinars  will position you as a thought leader and help you collect leads in the process.

The Dollar Shave Club's approach to commercials is edgy and funny.
Watch a compilation of their commercials.
Did they succeed in getting your attention?

WATCH NOW!
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